www.proft.org/tips/conv-terror.html

О, замечательно. Теперь буду знать, что это на самом деле означает ;-)

STUDIES HAVE SHOWN:

When all else is lost, refer to a phony study that supports your case. This is a bet the other person will not call your bluff. Does he/she know for certain the study didn't happen? The usual response is "I have not seen or heard of this study", further discrediting the other person as not doing comprehensive study of available source material.

"Research at UCLA has proven conclusively..."

"I know the idea sounds unorthodox, but the recent study at Harvard has substantiated this view."